Knowledge and Risk Perceptions of Traditional Jamu Medicine among Urban Consumers

Aims: Although the increasing importance of traditional medicinal system (jamu) in Indonesia, there are no studies regarding the perceptions of the clients with respect to the risk of consuming jamu products. The paper addresses this gap by examining the perceptions of jamu and risk of consuming traditional medicine among the consumers of the city of Yogyakarta, Indonesia.
Methodology: Sixty interviews took place in the city of Yogyakarta between June and July 2010. Thirty people interviewed were clients of jamu sellers who have been selected in the streets and in the local markets where jamu products are sold. The sample has been chosen on the basis of parameters such as age, gender and socio-economic background. The software QSR NUDIST was employed to analyze the data.
Results: This study shows two thirds of local jamu consumers in Yogyakarta have a good understanding about the therapeutic uses of jamu. Results indicated that treatment is sought by all ages and across different levels of education and socio-economic background. Although the interviewees are aware of some possible risks involved in the consumption of jamu, data show that the attitudes and perceptions on jamu of the participants are generally positive among all age groups and social groups.
Conclusion: Considering the increasing popularity of traditional medicine in Indonesia, an improved understanding of the perceptions and attitudes towards jamu and its consumption is important.