Reflection and Innovation of Undergraduate Teaching in E-Commerce

As a technical and commercial revolution, e-commerce has an impact on the development of social economy more and more profoundly, and changes men’s business model and lifestyle fundamentally. Shortages of talents on e-commerce have become a “bottleneck” restricting China’s e-commerce development. However, undergraduate teachings in e-commerce have some shortcomings. Out of line with social demands, trainings for talents are of low quality. Therefore, reflecting problems of current undergraduate teachings in e-commerce, thus to explore solutions to these problem is undoubtedly of great theoretical and practical significance.